Product Details The Business Strategy Game GLO-BUS
Website https://www.bsg-online.com/ https://www.glo-bus.com/
Industry  Athletic footwear

Companies begin producing branded and private-label footwear in two plants, one in North America and one in Asia. They have the option to establish production facilities in Latin America and Europe-Africa.
Two product categories: action-capture cameras and drones.

Companies assemble cameras and drones of varying designs and perfor¬mance capabilities at a Taiwan facility and ship finished goods directly to buyers in North America, Asia-Pacific, Europe-Africa, and Latin America.
Core Differences
BSG is our most robust simulation.
  • Companies in BSG compete in 12 market segments—online sales, sales to brick-and-mortar retailers, and private-label manufacturing in each of the world’s four geographic regions. 
  • The managers of BSG companies can operate up to four plants (one in each geographic region). 
  • Each BSG company operates a distribution center in each geographic region to supply buyers in that region and must manage finished good inventory in these centers.
Company operations are simpler and involve fewer decisions.
  • Companies in GLO-BUS compete in 8 market segments—sales to camera retailers and online sales to drone buyers in each of the world’s four geographic regions.
  • The managers of GLO-BUS companies operate a single plant facility that assembles both cameras and drones. 
  • There are no finished goods inventories and distribution centers to operate because all units produced are immediately shipped to buyers.
A Balanced ScoreCard approach that includes five performance measures:
  • Earnings per share
  • Return on equity investment
  • Stock price appreciation
  • Credit ratings
  • Brand image and reputation
  • Earnings per share
  • Return on equity investment
  • Stock price appreciation
  • Credit ratings
  • Brand image and reputation
Number of company managers and number of competing companies 1-5 team members; 4 to 12 companies in a single industry (big classes are divided into 2 or more industries) 1-5 team members; 4 to 12 companies in a single industry (big classes are divided into 2 or more industries)
Practice Decision Rounds
enable students to gain familiarity with software and reports
Option to schedule 1 or 2 rounds (2 is recommended) Option to schedule 1 or 2 rounds (2 is recommended)
Scored Decision Rounds Anywhere from 4 to 10 decision rounds (6 to 10 rounds provide a stronger student learning experience than 3-5 rounds). Anywhere from 4 to 10 decision rounds (6 to 10 rounds provide a stronger student learning experience than 3-5 rounds).
Time commitment About 2.5 hours per round About 2 hours per round
Cross-functional decisions and variables include:

  • Workforce compensation
  • Production operations
  • Facilities and equipment
  • Distribution
  • Pricing and marketing
  • Social responsibility and corporate citizenship 
  • Finance
  • Product design
  • Assembly operations
  • Workforce compensation
  • Pricing and marketing
  • Social responsibility and corporatecitizenship 
  • Finance
Decision Variables include:
  • Production operations (up to 11 decisions per plant; max of 4 plants)
  • Upgrading, expanding, reducing plants with the addition of facility space, equipment, and production improvement options (up to 8 decisions per plant)
  • Worker compensation and training (up to 6 decisions per plant)
  • Shipping and distribution center operations (5 decisions/geographic region)
  • Pricing and marketing (up to 9 decisions for 4 geographic regions)
  • Bids to sign celebrities to endorse their brans (2 decision entries per bid)
  • Financing of company operations (up to 8 decisions)
  • Corporate social responsibility and environmental responsibility (up to 8 decisions)
  • The design and performance (10 for cameras and 11 for drones)
  • Assembly operations and workforce compensation (up to 8 decision entries for each product)
  • Pricing and marketing (7 decisions for cameras and 5 for drones)
  • Corporate social responsibility and citizenship (as many as 6 decisions)
  • The financing of company operations (up to 8 decisions)
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