Kerin Marketing
Marketing (13e)
Kerin/Hartley

Most rigorous, business-oriented title on the market (in 10+ languages!), with additional emphases on financial aspects, marketing metrics, and decision-making.
Grewal Marketing
New! January 2017 Marketing (6e)
Grewal/Levy

Solid, comprehensive value-focused title, with great momentum amongst digital-savvy instructors.
Essentials of Marketing

Essentials of Marketing (15e)
Perreault/Cannon/McCarthy

Marketing strategy planning approach centered around the author-pioneered Four Ps framework and a "how-to-do-it" managerial skills orientation.
Grewal M: Marketing
M: Marketing (5e)
Grewal/Levy

Value-focused, more visual version of Grewal Marketing, and still just as deeply grounded in research.

Kerin Marketing: the Core
New! January 2017 Marketing: The Core (7e)
Kerin/Hartley

Eighteen-chapter version, balanced coverage of traditional and contemporary theory with emphases on marketing metrics and decision making.
Hunt Marketing
New! February 2017 Marketing (2e)
Hunt/Mello/Deitz

Focus on career, personal brand development, and marketing’s relevance across disciplines. Author-written digital and text narratives weave topics like global influences, ethics, sustainability, and data analytics throughout.


Principles of Marketing Digital Library

All titles are available with McGraw-Hill Connect®. Connect® includes SmartBook®, AACSB-tagged quiz and test banks, and an array of Application Exercises that challenge students to apply marketing concepts to real-life product, company, and case scenarios.


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