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RED Talks [Reaching Educators Digitally]
for Marketing

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AI in Marketing:
Industry Trends & Career Readiness

Each 45-minute session will feature insights from experienced marketing professors and authors on how AI is impacting industry approaches and marketing strategies. This series will share insights into practical uses of AI in marketing, provide best practices for increasing student engagement throughout the marketing curriculum, and prepare marketing students for the real-world challenges of tomorrow!



AI, Gen AI, and the Future of Marketing
Friday, January 31, 2025, 1:00 PM ET/12:00 PM CT

How the evolution of OpenAI and the differences between Analytical and Generative AI is transforming marketing functions today! Author and marketing professor Dr. Dhruv Grewal explores the tremendous growth of AI and Generative AI in marketing. Discover key insights and research to help students prepare for the careers of today and tomorrow! Dr. Dhruv Grewal is a distinguished professor of Marketing at Babson College and co-author of Marketing, M: Marketing, and Retailing Management for McGraw Hill.

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Unleashing AI for Sales Success: Power Tips from a Pro Seller and Game-Changing Strategies for Educators
Friday, February 7, 2025, 1:00 PM ET/12:00 PM CT

AI technology advances are changing the game for sales leaders! Hear from a panel of speakers, including Account Director for Salesforce Tim Pavlovich, who describe the many ways AI is used daily for sales success. You’ll also hear from the author team of Selling: Building Partnerships 2025 Release, Dr. Stephen Castleberry and Dr. Jeff Tanner, as they explore strategies for teaching AI in sales courses to ensure career-readiness. Gain insights into equipping students with the essential skills to thrive in today’s AI-enhanced business environment.


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Elevating Digital Marketing Students’ Strategic Analytical Skills: With and Without AI
Friday, February 21, 2025, 1:00 PM ET/12:00 PM CT

Employers not only demand skills in various areas of digital marketing but also a good understanding of how to measure performance. Professor and author of Digital Marketing, Dr. Raj Sachdev, discusses setting students up for success in the world of digital marketing. This talk will cover key digital marketing analytical skills students need to succeed in industry and strategies for getting them there.

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Rethinking the Physical Store: Role of Tech
Thursday, March 27, 2025, 1:00 PM ET/12:00 PM CT

Learn how technology, particularly AI, is key to retail’s survival and offers significant advantages in adapting to changing market demands. Author and marketing professor Dr. Dhruv Grewal explores the evolving retail landscape, including the reasons customers still visit stores and how to shape exceptional customer experiences. We’ll discuss best practices for the classroom and how the changes in industry are impacting skills needed from students starting their careers in retailing marketing positions today! Dr. Dhruv Grewal is a distinguished professor of Marketing at Babson College and co-author of Marketing, M: Marketing, and Retailing Management for McGraw Hill.

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AI Tsunami and the Emergence of Feeling Economy: The Bright Future of Relationship Selling Jobs
Friday, March 28, 2025, 1:00 PM ET/12:00 PM CT

Author team of ABC’s of Relationship Selling, Dr. Raj Agnihotri and Dr. Michael Krush discuss how the emergence of the “Feeling Economy” puts the focus back on emotion-driven, relationship-building jobs because complex modeling, analytical, and other data-driven jobs are under threat from AI. Join us as the author team discusses further and shares their approach on preparing students for the “feeling economy” and current landscape.

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