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Author's Corner:
Navigating Contemporary Business Communication Challenges with a Problem-Solving Approach

Tuesday, April 9, 2024, 1:00 PM ET/12:00 PM CT

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Hosted by: Dr. Paula Lentz from the University of Wisconsin-Eau Claire and Dr. Kristen Getchell from Babson College

What will this webinar provide?

In this engaging webinar, we delve into the 2024 release of Business Communication: A Problem-Solving Approach. Our focus in the 2024 release combines both sound business communication theory and practical skills that remain timeless and indispensable in the ever-evolving business landscape and the technology that drives it. Here are some of the benefits of this approach that you’ll discover:

  • Problem-Solving Prowess: Explore how foundational problem-solving skills empower students to tackle complex communication challenges effectively.
  • Critical Thinking: Discuss ways that critical thinking sharpens decision-making and fosters innovative business communication solutions—and how we can help students leverage technology in these efforts.
  • Audience Awareness: Consider how we help students understand that knowing your audience is paramount—whether it’s clients, colleagues, or stakeholders—and explore how they can use artificial intelligence effectively to create audience-centered messages.
  • Equity, Diversity, and Inclusion: Help students discover that fostering an inclusive environment enhances collaboration, fosters relationships, and drives positive outcomes.

Join us as we equip you with the tools to thrive amidst technological shifts, cultural nuances, and the ever-changing business environment.

Register Now

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Featured Speakers: Dr. Paula Lentz and Dr. Kristen Getchell

Dr. Paula Lentz
Who are the speakers?

Dr. Paula Lentz is a professor of business communication and chair of the Business Communication and Information Systems Department in the College of Business at the University of Wisconsin–Eau Claire. The department offers a BBA degree in business communication as well as an Advanced Business Communication certificate. She is also the academic director for the UW MBA Consortium program. Dr. Lentz is particularly interested in qualitative research that explores narratives and their connection to organizational cultures, genre theory, ethics and AI use in business communication, and writing pedagogy.


Dr. Kristen Getchell

Dr. Kristen Getchell is an associate professor of business communication in the Marketing Division at Babson College in Wellesley, Massachusetts. She teaches business communication courses in graduate, undergraduate, and executive education programs. She currently serves as faculty co-director for Babson Executive Education’s Leadership Program for Women and Allies, an executive leadership program for global participants across industries. Her current research and consulting interests include virtual communication and collaboration, AI and business communication, and persuasive strategies in virtual sales interactions.