Event Recordings
Friday, January 31, 2025
AI, Gen AI, and The Future of Marketing
Join us for an insightful webinar as author and marketing professor, Dr. Dhruv Grewal, explores the tremendous growth of AI and Generative AI in marketing. Learn about the evolution of OpenAI, the differences between Analytical and Generative AI, and how AI is transforming marketing functions. Dr. Grewal shares key insights and research to help students prepare for the careers of today and tomorrow! Dr. Dhruv Grewal is a distinguished professor of marketing at Babson College and co-author of Marketing, M: Marketing, and Retailing Management for McGraw Hill.
Wednesday, February 5, 2025
Empowering Educators: Exploring SIMnet's New Features for Microsoft 365/Office 2024
Join us for an insightful webinar featuring Kathleen Morris from the University of Alabama. Discover how SIMnet's latest features, including projects using Gen AI tools like Copilot, improved Mac compatibility, and essential tips for differentiating between Microsoft 365 and Office 2024, can enhance your teaching and drive student success.
Friday, February 7, 2025
REDTalk Using Real-World Cases in Accounting to Encourage Critical Thinking
Jake Thornock PhD, from BYU will host a 30-minute RED Talk on how to teach using real world cases in the classroom. He will talk about using short-form cases using real financial statements and footnotes to help students better understand core financial accounting topics. He will demonstrate how he uses real-world cases in undergraduate and graduate courses, both inside and outside of the classroom.
Friday, February 7, 2025
Unleashing AI for Sales Success: Power Tips from a Pro Seller and Game-Changing Strategies for Educators
You’ll hear from salesperson Tim Pavlovich, Account Director, Salesforce, as he describes the many ways he uses AI daily for sales success. You’ll also hear from the author team of Selling: Building Partnerships 2025 Release, Dr. Stephen Castleberry and Dr. Jeff Tanner, as they explore strategies for teaching AI in sales courses to ensure career-readiness. Jeff us to gain insights into equipping students with the essential skills to thrive in today’s AI-enhanced business environment.
Friday, February 7, 2025
Developing Thoughtful Minds: Critical Thinking Strategies for Educators
Critical Thinking: the ability to analyze and evaluate information, is an essential skill every employer wants of a prospective employee, yet college students are behind in this important capability. Author team Angelo Kinicki and Chad Hartnell discuss how traditional instructional methods fall short in helping students develop, practice, and significantly improve this important career readiness skill before they graduate. This interactive session explores how instructors can scaffold students learning to improve their higher-order thinking skills.
Wednesday, February 12, 2025
Charting New Horizons: Leveraging Microsoft Copilot and Generative AI for Higher Education Excellence
Author and instructor, Frank Sorokach, will delve into the transformative potential of Microsoft's cutting-edge AI technologies in the realm of higher education. Learn how Microsoft Copilot and Generative AI are revolutionizing teaching, learning, and administrative processes. Discover real-world applications, explore innovative strategies for integrating these tools into your educational practices, and hear from experts about the future of AI in education. This webinar is designed for educators, and administrators eager to stay ahead in the rapidly evolving educational landscape. Don't miss this opportunity to enhance your institution's technological capabilities and elevate the learning experience for students.
Thursday, February 13, 2025
ChatGPT, Chain of Thought and Critical Thinking in the Classroom
Author Vernon Richardson discusses how GenAI has changed business and business education. Learning how to work alongside ChatGPT requires specific prompts that follow a chain of thought, which gives us exciting new learning opportunities. He'll emphasize prompt engineering and critical thinking to harness the power of ChatGPT to address business questions. And show a bunch of hands-on labs that can be used in the classroom and at home! Let’s learn together!
Thursday, February 13, 2025
Empower Your Daily Routine: Harnessing Generative AI and Microsoft Copilot for Maximum Productivity
Author and instructor, Randy Nordell, will explore how cutting-edge AI technologies, such as Generative AI and Microsoft Copilot, can transform your daily tasks and enhance productivity. Learn practical tips and strategies for integrating these tools into your everyday routines, from managing emails and scheduling meetings to creating content and automating repetitive tasks. Whether you're an individual looking to boost personal productivity or a professional seeking to optimize your work processes, this webinar offers valuable insights to help you make the most of AI in your daily life. We will also focus on AI with SIMnet, discussing on what is on the horizon and what is available currently.
Friday, February 21, 2025
Elevating Digital Marketing students strategic analysis skills: With and Without AI
During this 45-minute webinar, author Dr. Raj Sachdev will discuss setting students up for success in the world of digital marketing. Employers not only demand skills in various areas of digital marketing but a good understanding of how to measure performance. This talk will cover key digital marketing analytical skills students need to be successful in industry and strategies on how to get them there.
Friday, February 21, 2025
Application-Based Activities in Corporate Finance
RED Talk-Reaching Educators Digitally
We invite you to join us for an engaging RED Talk focused on application-based activities in corporate finance. To truly prepare students for the real world, it is crucial for them to not only understand theoretical concepts but also to apply them effectively in practical settings. In this session, we'll delve into our Application-Based Activities designed to boost understanding, skills, and engagement in corporate finance courses. Don’t miss out on this fantastic opportunity—register today to secure your spot!
Tuesday, March 4, 2025
Mastering the Digital Classroom: Best Practices for Effective Online Learning
Randy Nordell will cover the essential strategies and tools needed to create a dynamic and engaging online learning environment. Participants will learn about designing effective virtual lessons, implementing interactive and collaborative activities, and leveraging technology to enhance student engagement and performance. He will uncover his top ten best practices on how to be effective with online learning.
Wednesday, March 5, 2025
Innovative Education: Applied Learning and Engaged Scholarship in the Modern Era
Frank Sorokach will explore the vital role of applied learning and engaged scholarship in today's educational landscape. Discover how integrating real-world experiences with academic study can enhance student learning and foster meaningful community partnerships. He will focus on various applied learning methods such as case studies and simulations, project-based learning, service-learning, and experiential learning.
Wednesday, March 19, 2025
Shaping the Future: Author Panel on Student-Centric Innovations in the Operations & Supply Chain Management Classroom
Join us for a student-led panel where authors Bob Jacobs, Thomas Kull, and Gerard Cachon discuss their innovative approaches to prioritizing student learning, career readiness, and engaging content in the Operations & Supply Chain Management classroom. Gain valuable insights on enhancing your teaching strategies to better support your students' success and drive relevancy in your classroom.
Wednesday, March 26, 2025
Generative AI in Higher Education: Navigating the Risks and Rewards
Discover how this cutting-edge technology can enhance creativity, streamline processes, and address ethical considerations within academic institutions.
Thursday, March 27, 2025
Rethinking the Physical Store: Role of Tech
Join us as author and marketing professor, Dr. Dhruv Grewal, explores the evolving retail landscape, including the reasons customers still visit stores and how to shape exceptional customer experiences. Learn how technology, particularly AI, is key to retail’s survival and offers significant advantages in adapting to changing market demands. We’ll discuss best practices for the classroom and how the changes in industry are impacting skills needed from students starting their careers in retailing marketing positions today! Dr. Dhruv Grewal is a distinguished professor of marketing at Babson College and co-author of Marketing, M: Marketing, and Retailing Management for McGraw Hill.
Friday, March 28, 2025
AI Tsunami and the Emergence of Feeling Economy: The Bright Future of Relationship Selling Jobs.
Author team Dr. Raj Agnihotri and Dr. Michael Krush discuss how the emergence of the "Feeling Economy" puts the focus back on emotion-driven, relationship-building- jobs because complex modeling, analytical, and other data-driven jobs are under threat from AI. Our text prepares students for the "feeling economy."
Wednesday, April 2, 2025
Maintaining academic integrity in the classroom, across campus and beyond.
RED Talk-Reaching Educators Digitally
Join CIT instructor Kathy Morris of the University of Alabama as she shares tips, tricks, and tools she uses in the classroom to detect and prevent filesharing, as well as strategies and best practices to combat widespread academic dishonesty, a.k.a. "contract cheating."
Thursday, April 3, 2025
Application Based Activities in Financial and Managerial Accounting
RED Talk-Reaching Educators Digitally
We invite you to join us for an engaging RED Talk focused on application-based activities in financial and managerial accounting. To truly prepare students for the real world, it is crucial for them to not only understand theoretical concepts but also to apply them effectively in practical settings. In this session, we'll delve into our new Application-Based Activities designed to boost understanding, skills, and engagement in accounting courses. Don’t miss out on this fantastic opportunity—register today to secure your spot!
Missed out on fall sessions? Watch recordings here.
