Economics just got a whole lot more exciting. Join us Thursday, March 6, 2025, at 1:00 PM ET/12:00 PM CT for a unique webinar led by University of Kansas’ Misty L. Heggeness, author of Swiftynomics. In this session, you’ll discover how to use the buzzworthy intersection of Taylor Swift’s record-breaking Eras Tour and the NFL’s market dynamics to teach key economic concepts like supply and demand, market equilibrium, and pricing strategies.
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Misty Heggeness, Associate Professor of Public Affairs and Administration with University of Kansas and associate research scientist at the Institute for Policy and Social Research, studies women in the American workforce, economics, the care economy, working mothers, and how government policy influences women’s economic well-being. Heggeness has published research on “girly economics” or how care work influences the economy. She is the author of “Swiftynomics, Women in Today’s Economy,” explaining how Taylor Swift is both an economic engine and representative of women’s impact in the larger economy. Learn more about Swiftynomics here.