How Sustainability and Responsible Marketing are Transforming Student's Career Readiness


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When will this webinar occur?

Thursday, March 7, 2024, 1:00 PM ET / 12:00 PM CT

What will this Marketing webinar explore?

Students today are facing more business challenges than ever before. From climate change to labor challenges to developing more inclusive organizational cultures, business professionals must approach decision making with a thoughtful and comprehensive lens. Using the U.N.’s Sustainable Development Goals, and integrating the Principles of Responsible Management Education, can better prepare students with a systems perspective for navigating the challenges ahead. In this webinar, we will explore:

  • Integrating the U.N. SDGS into the core curriculum in thoughtful ways.
  • Encouraging critical thinking among students.
  • Using teaching notes and resources to support classroom discussions.


lauren skinner
Who is the speaker?

Lauren Skinner Beitelspacher (PhD, University of Alabama) is a Professor in the Marketing Division at Babson College. She is the author of McGraw Hill’s Connect® Master Marketing. Her research interests include: sustainable retailing, sustainable consumption, buyer-supplier relationships, and the retail supply chain. Her work has been published in numerous scholarly journals including: Journal of Marketing, Journal of Applied Psychology, Journal of Retailing, Journal of the Academy of Marketing Science, Journal of Business Research, and Industrial Marketing Management. She is on the Editorial Review Board for Journal of Retailing, Journal of the Academy of Marketing Science, and Journal of Marketing Education. She cares very much about integrating Responsible Management principles into her courses.