RED Talks [Reaching Educators Digitally] for Marketing
Each 30-minute session will feature insights from experienced marketing professors on best practices for increasing student engagement throughout the marketing curriculum. Discover how McGraw Hill’s range of Application-Based Activity (ABAs) simulations can bridge the gap between theoretical concepts and real-world scenarios, boosting critical thinking and better preparing students for their future careers in marketing. This series will provide practical strategies and ideas to elevate your teaching and connect students with real-world challenges.
Sidestepping Gen AI with Real-World Simulations
Unlike current generative AI tools alone, Role Plays (ABAs) replicate real-world scenarios, challenging students to apply their knowledge and skills in a controlled, risk-free environment. In this webinar, we will explore:
- Is Gen AI replacing the need for real-world practice?
- How Role-Playing (ABA) simulations provide authentic business scenarios to help students apply concepts practically.
- Strategies for integration of simulations with Role-Playing (ABAs) to enhance student decision-making, problem-solving, and critical thinking under real-world pressures.
Ready for hire? Enhancing Analysis Skills and Real-World Application with Marketing Mini-Sims
As students prepare to secure future internships or marketing positions, are they career-ready? How can we better prepare them for the agility needed on the job? In this webinar, we will explore:
- Effective uses of Marketing Mini-Sims (ABAs) in a variety of class modalities to support critical thinking and analysis skills.
- The role faculty and academic departments play in preparing students for marketing careers and how simulations can help.
- Strategies for incorporating Marketing Mini-Sims into your marketing courses to drive student engagement.
Practice Makes Perfect: Using Practice Marketing to Develop Real-World Professional Skills
In today’s business environment, it isn’t enough to simply learn the formulas, concepts, and theories of business – it takes an understanding and application of the soft skills that crucial to creating a well-rounded business professional. McGraw Hill’s Practice Marketing is an interactive business simulation that engages students and challenges them to apply critical thinking and analytical skills while developing their professional skills in teamwork, communication, and problem-solving. In this webinar, we will explore:
- The hard and soft skills students need to succeed in the “real world” outside the college classroom.
- How business simulations apply classroom learning to challenging business scenarios.
- How faculty can easily incorporate Practice Marketing into their marketing and business curriculum.
