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Rethinking the Physical Store: Role of Tech

Thursday, March 27, 2025, 1:00 PM ET/12:00 PM CT

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Join us as author and marketing professor, Dr. Dhruv Grewal, explores the evolving retail landscape, including the reasons customers still visit stores and how to shape exceptional customer experiences. Learn how technology, particularly AI, is key to retail’s survival and offers significant advantages in adapting to changing market demands. We’ll discuss best practices for the classroom and how the changes in industry are impacting skills needed from students starting their careers in retailing marketing positions today! Dr. Dhruv Grewal is a distinguished professor of marketing at Babson College and co-author of Marketing, M: Marketing, and Retailing Management for McGraw Hill.

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Click the HTML icon in the toolbar above to edit spacer height.
TO EDIT: Change the class="spacer-3" to any number between 0 (none) and 5 (most) to resize a spacer. Ex. class="spacer-5"
Vertical spacers are responsive and 50% smaller on mobile than on tablet+.

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Click the HTML icon in the toolbar above to edit spacer height.
TO EDIT: Change the class="spacer-3" to any number between 0 (none) and 5 (most) to resize a spacer. Ex. class="spacer-5"
Vertical spacers are responsive and 50% smaller on mobile than on tablet+.