Secondary - Pre-Evaluation - Reveal Math 9-12

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Nurture Overview

The Reveal Math 9-12 Pre-Evalutation nurture is designed to further develop inbound leads until they are deemed ready for Sales with a multi-touch storied approach that is aligned with the stages of the buyer's journey.

Target	Cold prospects that have behaviorally indicated an interest in the product through engagement with marketing campaign content and product web page vists. This nurture content is suitable for individuals that are not yet evaluating/sampling/piloting the product and leads/contacts at closed districts and accounts that have purchased the product are being automatically excluded from the nurture.
Goal	Exhibiting purchasing behaviors will result in an MQL, which is considered success. Purchasing behavior for this campaign is defined as requesting contact from Sales.
Success Action	An SFDC task is sent indicating an MQL.
Current Members	SFDC Campaign Link

Nurture Assets

Email 1: Brochure

Email 2: Video

Email 3: Interactive Sample

Please contact us with questions or comments.

Target	Cold prospects grades Prek-8 with an interest of music that have behaviorally indicated an interest in the product through engagement with marketing campaign content and product web page vists. Leads/contacts at closed districts and accounts that have purchased the product are being excluded from the nurture.
Goal	Exhibiting purchasing behaviors will result in an MQL, which is considered success. Purchasing behavior for this campaign is defined as requesting contact from Sales.
Success Action	An SFDC task is sent indicating an MQL.
Current Members	SFDC Campaign Link