Click the HTML icon in the toolbar above to edit spacer height.
TO EDIT: Change the class="spacer-3" to any number between 0 (none) and 5 (most) to resize a spacer. Ex. class="spacer-5"
Vertical spacers are responsive and 50% smaller on mobile than on tablet+.

Sales Enablement Nurture Portal


Click the HTML icon in the toolbar above to edit spacer height.
TO EDIT: Change the class="spacer-3" to any number between 0 (none) and 5 (most) to resize a spacer. Ex. class="spacer-5"
Vertical spacers are responsive and 50% smaller on mobile than on tablet+.

What is Nurture?


Nurture marketing takes the approach of delivering messaging to prospective customers that are tailored to where they are in their buying journey. Nurture is ongoing/always actively running.

By looking for digital behavior and collecting data from in-person interactions we are able to take a targeted approach to nurturing leads to become more sales-ready or retaining existing customers.

Based on insights you've gained through interaction with your leads/contacts you can enter them into the appropriate nurtures.
Directory Links

Types of Nurtures
 
       
 
Awareness
These nurtures focus on inbound not quite sales-ready leads at the uppermost stage of the marketing funnel with consistent touchpoints designed to keep McGraw Hill brands top of mind and demonstrate value and thought leadership to the prospect by aligning with key education issues and topics and nurture them further down the funnel.

Nurture Types Include: Brand Awareness Nurturing; Curriculum Awareness Nurturing
Ideal Target: Inbound suspects that have engaged with top-of-funnel/awareness content but have not indicated interest in a specific product nor shown significant buying interest.
Goal/Success: Create awareness around McGraw Hill solutions and positioning us as a partner for the school or district.
  
       
       
 
Pre-Evaluation
Pre-Evaluation nurtures are designed to target inbound leads that are not sales-ready and move these prospects through the sales funnel by earning their engagement and interest in content developed to create awareness or educate around a new or existing problem and align with their issues and discipline(s) they have funding to purchase.

Nurture Types Include: Product Awareness Nurturing; Education/Selection Nurturing; Trial/Sample Nurturing
Ideal Target: Inbound suspects and prospects
Goal/Success: Conversion to an MQL task assigned to Sales by exhibiting interest in piloting, a print sample, a demo, or quote. These MQL tasks can then be added to an existing or newly created SFDC opportunity.
  
       
       
  Evaluation
These pipeline acceleration nurtures are about vendor selection and demonstrating core features and differentiators, addressing pain points, mitigating assumed risks, and emphasizing ROI.

Nurture Types Include: Pilot Nurturing, Open Opportunity Nurturing, and Sales Enablement
Ideal Target: MQLs, SALs, and Open Opportunities
Goal/Success: Accelerate open opportunities to closed/won status.
  
       
       
  Customer
This nurturing opportunity focuses on existing customers, rather than prospects/suspects. An effective retention nurture can increase product/brand loyalty, optimize the onboarding, and implementation experiences, and ultimately drive additional revenue with renewals, upsells, and cross-sells.

Nurture Types Include: Onboarding; Implementation; Usage; Renewal; Cross-sell; Upsell
Ideal Target: Closed Won Opportunities
Goal/Success: Maintaining a high level of customer satisfaction and as a result renewing customers and maximizing upsell and cross-sell opportunities.
  
       

Active Nurtures:


This refreshed tool was developed to provide Sales and Marketing with:

  • A single location to access and view all existing nurture campaigns, including all curriculum- or product-specific nurtures that are currently active and messaging qualifying prospects.
  • A detailed description of the objective and intended target audience for each nurture.
  • Links to all of the emails and assets promoted within each nurture, along with the landing pages that comprise each nurture and links to view them.
  • A link to the SFDC campaign to view leads that have already entered the nurture and engaged with content.
  • Descriptions of each nurture type.
  • And best of all - a form allowing Sales Reps to add leads to a nurture stream that meet the qualifying criteria for the target audience that are outlined on each detail page. Please note, this add-to-campaign form is not enabled for every nurture.

Core Elementary: 


Emerge
Everyday Mathematics
Inspire Science K-5

Intervention:

Number Worlds
Open Court Reading
Open Court Reading Kits
Read to Achieve
Reading Mastery Transformations
SRA Reading Laboratory

Core Secondary: 


Asi se Dice
Career Explorations
McGraw Hill Social Studies: Civil Rights
Glencoe Health 6-12
HS CTE  Inspire Science 6-12
Music Its Role
Networks
Reveal Math 6-12
Science Interactives
McGraw Hill Social Studies
McGraw Hill Social Studies: World History
McGraw Hill Social Studies: World History Voices & Perspectives
McGraw Hill Social Studies: US History
McGraw Hill Social Studies: US History Voices & Perspectives
McGraw Hill Social Studies: Civics
McGraw Hill Social Studies: Economics
McGraw Hill Social Studies: Geography
McGraw Hill Social Studies: Government
StudySync
Teen Health
Voices In Concert

Please contact us with any questions