Elementary - Pre-Evaluation - Music Studio - Spotlight on Music
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Nurture Overview
The Music Studio Pre-Evaluation nurture is designed to further develop inbound leads that have behaviorally indicated an interest in the product until they are deemed ready for Sales with a multi-touch storied approach that is aligned with the stages of the buyer's journey.
| Target |
Cold prospects grades Prek-8 with an interest of music that have behaviorally indicated an interest in the product through engagement with marketing campaign content and product web page vists. Leads/contacts at closed districts and accounts that have purchased the product are being excluded from the nurture.
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| Goal |
Exhibiting purchasing behaviors will result in an MQL, which is considered success. Purchasing behavior for this campaign is defined as requesting contact from Sales. |
| Success Action |
An SFDC task is sent indicating an MQL. |
| Current Members |
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Nurture Assets
Awareness
Consideration
Please contact us with questions or comments.