IXS - Pre-Evaluation Product Education - All Sorts
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Nurture Overview
The Pre-Evaluation Product Education All Sorts Nurture is designed to further develop inbound leads until they are deemed ready for Sales with a multi-touch storied approach that is aligned with the stages of the buyer's journey.
| Target |
Cold prospects that have behaviorally indicated an interest in the product through engagement with marketing campaign content and product web page vists. This nurture content is suitable for individuals that are not yet evaluating/sampling/piloting the product and leads/contacts at closed districts and accounts that have purchased the product are being automatically excluded from the nurture. |
| Goal |
Exhibiting purchasing behaviors will result in an MQL, which is considered success. Purchasing behavior for this campaign is defined as requesting contact from Sales. |
| Success Action |
An SFDC task is sent indicating an MQL. |
| Current Members |
Please contact us with questions or comments.